Pengurusan Pemasaran Seni Kraftangan Berasakan Mutiara Di Negeri Sabah
The purpose of this study is to identity the marketing management of pearl handicraft in Sabah. Besides, the study is focuses in Semporna, Sabah, where it is one of the famous places of pearl handicraft. In this study, researcher are using a Qualitatif approach, that is conducting an interview with...
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| Main Author: | |
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| Format: | Final Year Project Report |
| Language: | English English |
| Published: |
Universiti Malaysia Sarawak (UNIMAS)
2018
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| Online Access: | http://ir.unimas.my/id/eprint/23635/1/PENGURUSAN%20PEMASARAN%20SENI%2024pgs.pdf http://ir.unimas.my/id/eprint/23635/4/Mohd%20Salleh.pdf http://ir.unimas.my/id/eprint/23635/ |
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| Summary: | The purpose of this study is to identity the marketing management of pearl handicraft in Sabah. Besides, the study is focuses in Semporna, Sabah, where it is one of the famous places of pearl handicraft. In this study, researcher are using a Qualitatif approach, that is conducting an interview with the informant to collect data. More over, this study is concentrated on the
marketing strategy that have been used by informant, and also try to discover the type and quality of pearls, as well the uniqueness of the pearls handicraft. The findings show the almost all of the informant applying 4p that is place, product, price and promotion in their marketing strategy of the business of pearls handicraft. Furthermore, researcher hope that this study being
able to enhance the development of pearls handicraft, and as well strengthen the marketing management. |
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