Pengurusan Pemasaran Pesta Tarian Singa Nanyang Wushu Di Kuching Oleh Persekutuan Nanyang Wushu Sarawak
This research is about marketing management of Nanyang Wushu Lion Dance Festival in Kuching organized by Nanyang Wushu Federation of Sarawak (NWFS). This study was conducted to analyze the marketing management carried out by the Nanyang Wushu Federation of Sarawak, studying the challenges faced by N...
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| Main Author: | |
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| Format: | Final Year Project Report |
| Language: | English English |
| Published: |
Universiti Malaysia Sarawak (UNIMAS)
2018
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| Online Access: | http://ir.unimas.my/id/eprint/23634/1/PENGURUSAN%20PEMASARAN%20PESTA%2024pgs.pdf http://ir.unimas.my/id/eprint/23634/4/PENGURUSAN%20PEMASARAN%20PESTA%20FT.pdf http://ir.unimas.my/id/eprint/23634/ |
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| Summary: | This research is about marketing management of Nanyang Wushu Lion Dance Festival in Kuching organized by Nanyang Wushu Federation of Sarawak (NWFS). This study was conducted to analyze the marketing management carried out by the Nanyang Wushu Federation of Sarawak, studying the challenges faced by NWFS and identifying the solutions use by NWFS to overcome the challenges in marketing the
Nanyang Wushu Lion Dance Festival. This research was conducted by using qualitative method which was interviewed 2 informants who are experts in the field. |
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