Alternative Design Strategies for Virtual Presentation of Packaging Design to Evoke Emotions and Sensory Perceptions of Online Shoppers in E-Tailing

The constant growth of online retailing is expanding the need for innovative design and marketing strategies. The main purpose of this research is to investigate a new perspective to online shopping experience where emotional effect of packaging design on online shoppers’ perception of senses is e...

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Bibliographic Details
Main Author: Mohammad Denmamode, Leila Hafeeza
Format: Thesis
Language:English
Published: unimas 2017
Subjects:
Online Access:http://ir.unimas.my/id/eprint/20945/3/Alternative%20design%20strategies%20for%20virtual%20fulltext-unlocked.pdf
http://ir.unimas.my/id/eprint/20945/
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