Co-creation Tourism Experience in Perceived Usability of Interactive Multimedia Features on Mobile Travel Application

• Main Authors: Lee, Angeline, Siti Shukhaila, Shaharuddin, Ng, Edmund Giap Weng, Syaryfah Fazidawaty, Wan Busrah
• Format: Article
• Language: English
• Published: UTEM 2017
• Subjects: QA75 Electronic computers. Computer science
• Online Access: http://ir.unimas.my/id/eprint/19800/2/2691-7240-1-SM%25281%2529%20-%20%28abstrak%29.pdf; http://ir.unimas.my/id/eprint/19800/; http://journal.utem.edu.my/index.php/jtec

The aim of this paper is to explore the use of interactive multimedia features on mobile travel services to improve touristic experiences. This study delivered a workable prototype with visiting Sarawak as a case study by integrating locality/authenticity design and interactive mu...