Co-creation Tourism Experience in Perceived Usability of Interactive Multimedia Features on Mobile Travel Application
The aim of this paper is to explore the use of interactive multimedia features on mobile travel services to improve touristic experiences. This study delivered a workable prototype with visiting Sarawak as a case study by integrating locality/authenticity design and interactive mu...
Saved in:
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
UTEM
2017
|
| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/19800/2/2691-7240-1-SM%25281%2529%20-%20%28abstrak%29.pdf http://ir.unimas.my/id/eprint/19800/ http://journal.utem.edu.my/index.php/jtec |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|