Impact of service quality on customer satisfaction in Malaysia airlines: A PLS-SEM approach
This study is aimed to assess the quality of service provided by Malaysia Airlines and its impact on overall customer satisfaction. This study employed a convenience sampling method for collecting data from 460 respondents using a self-administered questionnaire, designed on five dimensions of AIRQU...
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Main Authors: | , , , , |
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Format: | Article |
Language: | English |
Published: |
Elsevier Ltd
2018
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Subjects: | |
Online Access: | http://ir.unimas.my/id/eprint/19632/1/Impact%20of%20service%20quality%20on%20customer%20satisfaction%20in%20Malaysia%20airlines%20%28abstract%29.pdf http://ir.unimas.my/id/eprint/19632/ https://www.scopus.com/inward/record.uri?eid=2-s2.0-85039985927&doi=10.1016%2fj.jairtraman.2017.12.008&partnerID=40&md5=7331246d155a046e9e25bfec421fc407 |
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