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Impact of service quality on customer satisfaction in Malaysia airlines: A PLS-SEM approach

This study is aimed to assess the quality of service provided by Malaysia Airlines and its impact on overall customer satisfaction. This study employed a convenience sampling method for collecting data from 460 respondents using a self-administered questionnaire, designed on five dimensions of AIRQU...

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Bibliographic Details
Main Authors: Muhammad ShoaibFarooq, Farooq, Maimoona, Salam, Fayolle, Alain, Norizan, Jaafar, Kartinah, Ayupp
Format: Article
Language:English
Published: Elsevier Ltd 2018
Subjects:
HE Transportation and Communications
Online Access:http://ir.unimas.my/id/eprint/19632/1/Impact%20of%20service%20quality%20on%20customer%20satisfaction%20in%20Malaysia%20airlines%20%28abstract%29.pdf
http://ir.unimas.my/id/eprint/19632/
https://www.scopus.com/inward/record.uri?eid=2-s2.0-85039985927&doi=10.1016%2fj.jairtraman.2017.12.008&partnerID=40&md5=7331246d155a046e9e25bfec421fc407
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http://ir.unimas.my/id/eprint/19632/1/Impact%20of%20service%20quality%20on%20customer%20satisfaction%20in%20Malaysia%20airlines%20%28abstract%29.pdf
http://ir.unimas.my/id/eprint/19632/
https://www.scopus.com/inward/record.uri?eid=2-s2.0-85039985927&doi=10.1016%2fj.jairtraman.2017.12.008&partnerID=40&md5=7331246d155a046e9e25bfec421fc407

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