Multi-Dimensional Responsible Rural Tourism Capacity (RRTC) Framework: A Proposed Environmental Responsibility and Management Model for Malaysia

• Main Authors: Vikneswaran, Nair, Badaruddin, Mohamed, Lo, May Chiun
• Format: Article
• Language: English
• Published: Taylor's University 2015
• Subjects: H Social Sciences (General)
• Online Access: http://ir.unimas.my/id/eprint/18690/7/Multi-Dimensional%20Responsible%20Rural%20Tourism%20Capacity%20%28abstract%29.pdf; http://ir.unimas.my/id/eprint/18690/; https://link.springer.com/article/10.7603/s40930-015-0006-6

Malaysia is regarded as a heaven for ecotourism and natural resources. Nonetheless, the very concept of ecotourism is confused with massive “greenwashing” that is destroying many pristine destinations especially in the rural settings. Various tourism models emphasising on the environment have been...