Benchmarking innovations and new practices in rural tourism development: How do we develop a more sustainable and responsible rural tourism in Asia?

• Main Authors: Vikneswaran, Nair, Kashif, Hussain, Lo, May Chiun, Neethiahnanthan, Ari Ragavan
• Format: Article
• Language: English
• Published: Emerald Group Publishing Limited 2015
• Subjects: H Social Sciences (General)
• Online Access: http://ir.unimas.my/id/eprint/10322/1/Vikneswaran.pdf; http://ir.unimas.my/id/eprint/10322/; http://www.emeraldinsight.com/doi/full/10.1108/WHATT-06-2015-0030

responding to the strategic question: “How do we develop more sustainable and responsible rural tourism by benchmarking innovations and new practices in Asia?” Design/methodology/approach – A content analysis of the papers was undertaken to learn from best practices within and outside Asia. Structu...