Crisis Response Strategy and Crisis Types Suitability: A Preliminary Study on MH370

• المؤلفون الرئيسيون: Noratikah, Mohamad Ashar, Dayang Aizza Maisha, Abang Ahmad, Mus Chairil, Samani
• التنسيق: مقال
• اللغة: English
• منشور في: EDP Sciences 2017
• الموضوعات: HE Transportation and Communications
• الوصول للمادة أونلاين: http://ir.unimas.my/id/eprint/16824/7/Crisis.pdf; http://ir.unimas.my/id/eprint/16824/; https://www.researchgate.net/publication/313288913

In time of crisis, the organisation’s tactic in responding to the crisis according to its type/s may significantly affect the organisation’s effort to survive its reputational damages. The study of crisis response strategy (CRS) requires further exploration within the Malaysian context, moreso with...