Ethnically targeted advertising : views of those not targeted

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Bibliographic Details
Main Author: Ernest Cyril , de Run
Format: E-Article
Language:English
Published: Asia Pacific Journal of Marketing and Logistics 2007
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Online Access:http://ir.unimas.my/id/eprint/1610/1/16Ethnically%2Btargeted%2Badvertising%2BViews%2Bof%2Bthose%2Bnot%2Btargeted%2B%2528abstract%2529%20%281%29.pdf
http://ir.unimas.my/id/eprint/1610/
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