Young Adult Sarawakian Purchase Intention On Junk Food Based On Packaging Design Elements

• Main Authors: Fadilah, Siali, Kii, Winnie Lin Lin, Mahani Muhammad, Abdu Shakur, Norazirah, Ayob
• Format: E-Article
• Language: English
• Published: Institute of Borneo Studies, UNIMAS 2016
• Subjects: TS Manufactures
• Online Access: http://ir.unimas.my/id/eprint/15051/1/YOUNG%20ADULT%20SARAWAKIAN%20PURCHASE%20INTENTION%20ON%20JUNK%20FOOD%20BASED%20%28abstract%29.pdf; http://ir.unimas.my/id/eprint/15051/

An effective proactive product promotion is much needed to compete in the today’s competitive global market. Together, the product packaging has come to play an important role to influence consumers’ purchasing intention. The purpose of this study is to examine consumers’ perceptions towards pack...