The international tourists’ perspective on Malaysia’s Economic Transformation Programme (ETP)

• Main Authors: Nair, Vikneswaran, Lo, May-Chiun, Sanjit, Singh
• Format: E-Article
• Language: English
• Published: Elsevier Ltd. 2014
• Subjects: H Social Sciences (General); HC Economic History and Conditions
• Online Access: http://ir.unimas.my/id/eprint/12801/1/The%20international%20tourists%E2%80%99%20perspective%20on%20Malaysia%E2%80%99s%20Economic%20%28abstract%29.pdf; http://ir.unimas.my/id/eprint/12801/; http://www.sciencedirect.com/science/article/pii/S1877042814042414

The Economic Transformation Programme (ETP) is a strategic plan by the Malaysian Government to transform the tourism sector into a high-yield industry by 2020. It is vital to understand the perception of international tourists on the Government’s initiatives in transforming the industry. Hence, th...