What matters to infrequent customers: a pragmatic approach to understanding perceived value and intention to revisit trendy coffee café
Notwithstanding the rise of trendy coffee café, little is done to investigate revisit intention towards the café in the context of developing markets. In particular, there is a lack of study which provides theoretical and practical explanation to the perceptions and behaviours of infrequent customer...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Springer
2016
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/12523/1/What%20matters%20-%20Copy.pdf http://ir.unimas.my/id/eprint/12523/ https://www.scopus.com/inward/record.uri?eid=2-s2.0-84969814762&partnerID=40&md5=3e1b6e123d05e9bcbcd451fc4fbab967 |
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