Comparison of 2D and 3D product visualization for an e-commerce website on telepresence, flow, behavioural intention, and brand equity

E-commerce website due to its convenience is gaining rapid popularity. The representation of the products in the website is important as it may affect the intention to purchase of customers. This study compares between 2D and 3D product visualization on an e-commerce website in terms of Telepresence...

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Bibliographic Details
Main Author: Alan Pik Jin, Lee
Format: Final Year Project Report
Language:English
English
Published: Universiti Malaysia Sarawak, (UNIMAS) 2015
Subjects:
Online Access:http://ir.unimas.my/id/eprint/12253/3/Alan%20Lee%20Pik%20Jin%2024pgs.pdf
http://ir.unimas.my/id/eprint/12253/6/Alan%20Lee%20Pik%20Jin%20ft.pdf
http://ir.unimas.my/id/eprint/12253/
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