Competitive advantages of web-based marketing : positioning libraries for maximum impact

• Main Author: Cacha, Lleuvelyn A.
• Other Authors: [e-mail]
• Format: Working Paper
• Language: English
• Published: PETRONAS 2010
• Subjects: Library promotion; Library science; Library services; Library management; Information services > Marketing; Information dissemination; Internet
• Online Access: http://dspace.unimap.edu.my/xmlui/handle/123456789/7889

Organized by PETRONAS in collaboration with Pustaka Sumber Ilmu, 15th – 17th May 2005 at Nikko Hotel Kuala Lumpur, Malaysia.