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Competitive advantages of web-based marketing : positioning libraries for maximum impact

Organized by PETRONAS in collaboration with Pustaka Sumber Ilmu, 15th – 17th May 2005 at Nikko Hotel Kuala Lumpur, Malaysia.

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Bibliographic Details
Main Author: Cacha, Lleuvelyn A.
Other Authors: lcacha@ateneo.edu
Format: Working Paper
Language:English
Published: PETRONAS 2010
Subjects:
Library promotion
Library science
Library services
Library management
Information services > Marketing
Information dissemination
Internet
Online Access:http://dspace.unimap.edu.my/xmlui/handle/123456789/7889
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spelling my.unimap-78892010-04-07T08:34:24Z Competitive advantages of web-based marketing : positioning libraries for maximum impact Cacha, Lleuvelyn A. lcacha@ateneo.edu Library promotion Library science Library services Library management Information services -- Marketing Information dissemination Internet Organized by PETRONAS in collaboration with Pustaka Sumber Ilmu, 15th – 17th May 2005 at Nikko Hotel Kuala Lumpur, Malaysia. Through the development of networked information systems, vast opportunities for information-based businesses take place. Technology innovations are rapidly diffused into the markets. All types of digital data become more important to many aspects of business. Against this background, libraries have become part of a highly competitive information service industry. Consequently, libraries are no longer the only information source - free web access to information is here to linger as technology continues to improve and expand. It is in this context that for libraries to remain connected with their communities and in tune with the needs and trends of the times had to adapt to the conditions of the online environment. This paper describes some of the emerging strategies for marketing and promotion as libraries shift more services to the Internet. Library web site becomes increasingly important - as the delivery of online services has become a core library business. To achieve real competitive advantages of the web, libraries need a new approach where information and communications technology as a new dimension to position libraries in the minds of the community as a valuable information resource. 2010-04-07T08:34:24Z 2010-04-07T08:34:24Z 2005-05-15 Working Paper p.1-12 http://hdl.handle.net/123456789/7889 en Proceedings of Special Library Conference 2005 (SLib 2005) PETRONAS
institution Universiti Malaysia Perlis
building UniMAP Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Perlis
content_source UniMAP Library Digital Repository
url_provider http://dspace.unimap.edu.my/
language English
topic Library promotion
Library science
Library services
Library management
Information services -- Marketing
Information dissemination
Internet
spellingShingle Library promotion
Library science
Library services
Library management
Information services -- Marketing
Information dissemination
Internet
Cacha, Lleuvelyn A.
Competitive advantages of web-based marketing : positioning libraries for maximum impact
description Organized by PETRONAS in collaboration with Pustaka Sumber Ilmu, 15th – 17th May 2005 at Nikko Hotel Kuala Lumpur, Malaysia.
author2 lcacha@ateneo.edu
author_facet lcacha@ateneo.edu
Cacha, Lleuvelyn A.
format Working Paper
author Cacha, Lleuvelyn A.
author_sort Cacha, Lleuvelyn A.
title Competitive advantages of web-based marketing : positioning libraries for maximum impact
title_short Competitive advantages of web-based marketing : positioning libraries for maximum impact
title_full Competitive advantages of web-based marketing : positioning libraries for maximum impact
title_fullStr Competitive advantages of web-based marketing : positioning libraries for maximum impact
title_full_unstemmed Competitive advantages of web-based marketing : positioning libraries for maximum impact
title_sort competitive advantages of web-based marketing : positioning libraries for maximum impact
publisher PETRONAS
publishDate 2010
url http://dspace.unimap.edu.my/xmlui/handle/123456789/7889
_version_ 1643788930554789888
score 13.149126

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