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Purchase intention on cars among Malaysian in the central region of Malaysia

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Main Authors: Aidil, Hanafi, Wan Mashumi, Wan Mustafa, Muhammad Asyraf, Mohd Kassim, Muhammad Safizal, Abdullah, Nurshahirah, Salehuddin
Other Authors: aidilhanafi97@yahoo.com
Format: Article
Language:English
Published: School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP) 2023
Subjects:
Brand Information
Customers’ Belief
Customers’ Perception
Product Quality
Purchase Intention
Online Access:http://dspace.unimap.edu.my:80/xmlui/handle/123456789/77812
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spelling my.unimap-778122023-01-30T13:54:42Z Purchase intention on cars among Malaysian in the central region of Malaysia Aidil, Hanafi Wan Mashumi, Wan Mustafa Muhammad Asyraf, Mohd Kassim Muhammad Safizal, Abdullah Nurshahirah, Salehuddin Aidil, Hanafi aidilhanafi97@yahoo.com Faculty of Business & Communication, Universiti Malaysia Perlis (UniMAP) Brand Information Customers’ Belief Customers’ Perception Product Quality Purchase Intention Link to publisher's homepage at https://ijbt.unimap.edu.my Profits are necessary for the survival of every business in the world. However, it may be difficult if the company is unable to attract new customers or meet their demands, particularly in a competitive market dominated by vehicle businesses that may rely on monthly sales to survive. Therefore, it is vital to determine the elements that influence vehicle transportation purchase intention. To this end, this study utilised a quantitative approach and questionnaires were sent to residents in Malaysia's central region. Successfully gathered 381 questionnaires, which were distributed to the respondents. Analyses were performed using Statistical Package for the Social Sciences (SPSS) software and Smart Partial Least Square (PLS) software. Demographic analysis was executed by using SPSS and Smart PLS to test the measurement and structural model. Various variables were analysed, including customers’ belief, product quality, brand information, and customers’ perception, that might influence purchase intention. According to the study's findings, customers’ beliefs, brand information, and customers’ perception had a substantial positive relationship with purchase intention. Explanation of the current research offers substantial theoretical and practical value and ideas for increasing vehicle company clients and sales. 2023-01-30T13:54:42Z 2023-01-30T13:54:42Z 2022-10 Article International Journal of Business and Technopreneurship, vol.12(3), 2022, pages 73-84 2231-7090 (printed) 2232-1543 (online) http://dspace.unimap.edu.my:80/xmlui/handle/123456789/77812 https://ijbt.unimap.edu.my en School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP)
institution Universiti Malaysia Perlis
building UniMAP Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Perlis
content_source UniMAP Library Digital Repository
url_provider http://dspace.unimap.edu.my/
language English
topic Brand Information
Customers’ Belief
Customers’ Perception
Product Quality
Purchase Intention
spellingShingle Brand Information
Customers’ Belief
Customers’ Perception
Product Quality
Purchase Intention
Aidil, Hanafi
Wan Mashumi, Wan Mustafa
Muhammad Asyraf, Mohd Kassim
Muhammad Safizal, Abdullah
Nurshahirah, Salehuddin
Aidil, Hanafi
Purchase intention on cars among Malaysian in the central region of Malaysia
description Link to publisher's homepage at https://ijbt.unimap.edu.my
author2 aidilhanafi97@yahoo.com
author_facet aidilhanafi97@yahoo.com
Aidil, Hanafi
Wan Mashumi, Wan Mustafa
Muhammad Asyraf, Mohd Kassim
Muhammad Safizal, Abdullah
Nurshahirah, Salehuddin
Aidil, Hanafi
format Article
author Aidil, Hanafi
Wan Mashumi, Wan Mustafa
Muhammad Asyraf, Mohd Kassim
Muhammad Safizal, Abdullah
Nurshahirah, Salehuddin
Aidil, Hanafi
author_sort Aidil, Hanafi
title Purchase intention on cars among Malaysian in the central region of Malaysia
title_short Purchase intention on cars among Malaysian in the central region of Malaysia
title_full Purchase intention on cars among Malaysian in the central region of Malaysia
title_fullStr Purchase intention on cars among Malaysian in the central region of Malaysia
title_full_unstemmed Purchase intention on cars among Malaysian in the central region of Malaysia
title_sort purchase intention on cars among malaysian in the central region of malaysia
publisher School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP)
publishDate 2023
url http://dspace.unimap.edu.my:80/xmlui/handle/123456789/77812
_version_ 1772813111991992320
score 13.214268

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