Cover Image

Creating a Bond with your Customers Through Communication

Organized by PETRONAS in collaboration with Pustaka Sumber Ilmu, 15th – 17th May 2005 at Nikko Hotel Kuala Lumpur, Malaysia.

Saved in:
Bibliographic Details
Main Author: Mitchell, David
Other Authors: David.Mitchell@leoburnett.com.my
Format: Working Paper
Language:English
Published: PETRONAS 2010
Subjects:
Communication
Marketing
Leo Burnett Advertising
Online Access:http://dspace.unimap.edu.my/xmlui/handle/123456789/7752
Tags: Add Tag
No Tags, Be the first to tag this record!
id my.unimap-7752
record_format dspace
spelling my.unimap-77522010-11-01T07:00:22Z Creating a Bond with your Customers Through Communication Mitchell, David David.Mitchell@leoburnett.com.my Communication Marketing Leo Burnett Advertising Organized by PETRONAS in collaboration with Pustaka Sumber Ilmu, 15th – 17th May 2005 at Nikko Hotel Kuala Lumpur, Malaysia. Communication (which includes advertising, PR, events, customer relationships etc) goes well beyond the realms of selling and promotion. Today's consumer regards all communication with a cynical eye and this has forced communication to reinvent itself. Consumers today have distinct relationships with the brands they use and as such the role for communication today is to create a strong bond. This bond creates brand loyalty, which results in greater loyalty and better returns for a marketer. In order to create these bonds, communication needs to truly understand the motivations of its audience allowing it to create an ongoing relationship, which ultimately leads to usage of the brand. The presentation covers the theory behind creating brand bonds, how strategic planning can help increase effectiveness and efficiency of communication with various examples from Leo Burnett clients. 2010-02-25T07:55:45Z 2010-02-25T07:55:45Z 2005-05-15 Working Paper http://hdl.handle.net/123456789/7752 en Proceedings of Special Library Conference 2005 (SLib 2005) PETRONAS
institution Universiti Malaysia Perlis
building UniMAP Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Perlis
content_source UniMAP Library Digital Repository
url_provider http://dspace.unimap.edu.my/
language English
topic Communication
Marketing
Leo Burnett Advertising
spellingShingle Communication
Marketing
Leo Burnett Advertising
Mitchell, David
Creating a Bond with your Customers Through Communication
description Organized by PETRONAS in collaboration with Pustaka Sumber Ilmu, 15th – 17th May 2005 at Nikko Hotel Kuala Lumpur, Malaysia.
author2 David.Mitchell@leoburnett.com.my
author_facet David.Mitchell@leoburnett.com.my
Mitchell, David
format Working Paper
author Mitchell, David
author_sort Mitchell, David
title Creating a Bond with your Customers Through Communication
title_short Creating a Bond with your Customers Through Communication
title_full Creating a Bond with your Customers Through Communication
title_fullStr Creating a Bond with your Customers Through Communication
title_full_unstemmed Creating a Bond with your Customers Through Communication
title_sort creating a bond with your customers through communication
publisher PETRONAS
publishDate 2010
url http://dspace.unimap.edu.my/xmlui/handle/123456789/7752
_version_ 1643788911704539136
score 13.214268

Similar Items