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A study on brand loyalty for cosmetic products among female customers in Belagavi City

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Main Authors: Jewargi, Varun, Veerendrakumar M. Narasalagi, Ummi Naiemah, Saraih
Other Authors: varun.jewargi@gmail.com
Format: Article
Language:English
Published: School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP) 2022
Subjects:
Brand loyalty
Cosmetic products
Female customers
Belagavi City
Online Access:http://dspace.unimap.edu.my:80/xmlui/handle/123456789/75288
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spelling my.unimap-752882022-05-19T07:45:50Z A study on brand loyalty for cosmetic products among female customers in Belagavi City Jewargi, Varun Veerendrakumar M. Narasalagi Ummi Naiemah, Saraih varun.jewargi@gmail.com Brand loyalty Cosmetic products Female customers Belagavi City Link to publisher's homepage at https://ijbt.unimap.edu.my This paper delivers a fruitful knowledge on the domain of brand loyalty for cosmetic products among female customers in Belagavi City, India. In detail, this paper aims to examine several factors that affecting the purchase of cosmetic products, and their impact on determining brand loyalty. There are six major factors of brand loyalty which have been tested in this study. Those factors are product quality, features & design, brand name, service quality, advertising & promotion, and price. Six hypotheses were postulated, and tested by using the SPSS software. A sample data set of 93 was drawn. The population of the study consisted of female customers in Belagavi City. The five-point Likert scale has been utilised in collecting the data. The results demonstrated that all of the factors have significant influences in determining brand loyalty among the female customers in this study. The researchers calculated standard deviation and statistically analysed the prominence ratings factors which affecting purchase of cosmetic products, where p value in Chi-square was used for testing the hypotheses. The pragmatic study conveyed abundant suggestions to the existing literature by analytically examined the factors that affecting the purchases of cosmetic products towards brand loyalty. It was also observed that around 62% of female customers spend less than र.1000 (approximately USD13.32) on cosmetics annually, and around 81% of customers prefer to buy foreign brands when compared to the local brands. 2022-05-19T07:45:50Z 2022-05-19T07:45:50Z 2022-02 Article International Journal of Business and Technopreneurship, vol.12(1), 2022, pages 45-54 2231-7090 (printed) 2232-1543 (online) http://dspace.unimap.edu.my:80/xmlui/handle/123456789/75288 https://ijbt.unimap.edu.my en School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP)
institution Universiti Malaysia Perlis
building UniMAP Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Perlis
content_source UniMAP Library Digital Repository
url_provider http://dspace.unimap.edu.my/
language English
topic Brand loyalty
Cosmetic products
Female customers
Belagavi City
spellingShingle Brand loyalty
Cosmetic products
Female customers
Belagavi City
Jewargi, Varun
Veerendrakumar M. Narasalagi
Ummi Naiemah, Saraih
A study on brand loyalty for cosmetic products among female customers in Belagavi City
description Link to publisher's homepage at https://ijbt.unimap.edu.my
author2 varun.jewargi@gmail.com
author_facet varun.jewargi@gmail.com
Jewargi, Varun
Veerendrakumar M. Narasalagi
Ummi Naiemah, Saraih
format Article
author Jewargi, Varun
Veerendrakumar M. Narasalagi
Ummi Naiemah, Saraih
author_sort Jewargi, Varun
title A study on brand loyalty for cosmetic products among female customers in Belagavi City
title_short A study on brand loyalty for cosmetic products among female customers in Belagavi City
title_full A study on brand loyalty for cosmetic products among female customers in Belagavi City
title_fullStr A study on brand loyalty for cosmetic products among female customers in Belagavi City
title_full_unstemmed A study on brand loyalty for cosmetic products among female customers in Belagavi City
title_sort study on brand loyalty for cosmetic products among female customers in belagavi city
publisher School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP)
publishDate 2022
url http://dspace.unimap.edu.my:80/xmlui/handle/123456789/75288
_version_ 1738511728227909632
score 13.232389

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