Description: Effect of marketing mix strategy on physician satisfaction in the Yemeni pharmaceutical industry : perceived value as a mediator

Master of Science (Marketing)

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Bibliographic Details
Main Author:	Mohsen Ali, Ahmed Murshid
Format:	Thesis
Language:	English
Published:	Universiti Malaysia Perlis (UniMAP) 2019
Subjects:	Marketing Pharmaceutical industry Marketing mix strategy (MMS) Pharmaceutical industry > Yemen
Online Access:	http://dspace.unimap.edu.my:80/xmlui/handle/123456789/63440
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Description
Summary:	Master of Science (Marketing)