Effect of marketing mix strategy on physician satisfaction in the Yemeni pharmaceutical industry : perceived value as a mediator

Master of Science (Marketing)

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Bibliographic Details
Main Author: Mohsen Ali, Ahmed Murshid
Format: Thesis
Language:English
Published: Universiti Malaysia Perlis (UniMAP) 2019
Subjects:
Online Access:http://dspace.unimap.edu.my:80/xmlui/handle/123456789/63440
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