Consumer perception towards corporate social responsibility on brand equity

While the Malaysian government continues to encourage companies to adopt CSR practices, consumers’ preference and demands for products and services deemed ethical is expected to encourage firms to adopt the CSR agenda. Consumers are often regarded as one of the primary drivers of CSR amongst orga...

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書誌詳細
第一著者:	Karpal Singh, Dara Singh
その他の著者:	Associate Professor Dr. Md Aminul Islam
フォーマット:	学位論文
言語:	English
出版事項:	Universiti Malaysia Perlis (UniMAP) 2019
主題:	corporate social responsibility (CSR) Social responsibility of business Consumers Brand equity
オンライン･アクセス:	http://dspace.unimap.edu.my:80/xmlui/handle/123456789/62023
タグ:	タグ追加タグなし, このレコードへの初めてのタグを付けませんか!

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