Factors Influencing Customer’s Intention to Adopt Online Shopping: A Holistic Approach
Link to publisher's homepage at http://ijbt.unimap.edu.my
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School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP)
2019
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my.unimap-584032019-02-20T04:20:46Z Factors Influencing Customer’s Intention to Adopt Online Shopping: A Holistic Approach AKM Sharul, Islam sharul.i@eastdelta.edu.bd Conceptual framework Consumer buying behavior E-Commerce Online shopping intention Link to publisher's homepage at http://ijbt.unimap.edu.my Internet users in Bangladesh have increased rapidly over the last couple of years. Marketers are taking advantage of this trend by opening up online stores to attract customers to shop online. However, translating internet users to online shoppers is still a challenge for marketers. The objective of this paper is to review the existing literature in order to identify the various key individual factors that influence customer’s intention to shop online and propose an integrated model that will explain the customer’s intention to adopt online shopping. The key factors that were identified are cultural, social influence, demographics (gender, age, education, and income), motivation, perceived risk, trust, and attitude. This study will provide implication to researchers and professionals alike who intend to study consumer behavior in relation to the adoption of online shopping. 2019-02-20T04:20:46Z 2019-02-20T04:20:46Z 2019-02 Article International Journal of Business and Technopreneurship, vol.9(1), 2019, pages 57-66 2231-7090 2232-1543 (online) http://dspace.unimap.edu.my:80/xmlui/handle/123456789/58403 http://ijbt.unimap.edu.my en School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP) |
| institution |
Universiti Malaysia Perlis |
| building |
UniMAP Library |
| collection |
Institutional Repository |
| continent |
Asia |
| country |
Malaysia |
| content_provider |
Universiti Malaysia Perlis |
| content_source |
UniMAP Library Digital Repository |
| url_provider |
http://dspace.unimap.edu.my/ |
| language |
English |
| topic |
Conceptual framework Consumer buying behavior E-Commerce Online shopping intention |
| spellingShingle |
Conceptual framework Consumer buying behavior E-Commerce Online shopping intention AKM Sharul, Islam Factors Influencing Customer’s Intention to Adopt Online Shopping: A Holistic Approach |
| description |
Link to publisher's homepage at http://ijbt.unimap.edu.my |
| author2 |
sharul.i@eastdelta.edu.bd |
| author_facet |
sharul.i@eastdelta.edu.bd AKM Sharul, Islam |
| format |
Article |
| author |
AKM Sharul, Islam |
| author_sort |
AKM Sharul, Islam |
| title |
Factors Influencing Customer’s Intention to Adopt Online Shopping: A Holistic Approach |
| title_short |
Factors Influencing Customer’s Intention to Adopt Online Shopping: A Holistic Approach |
| title_full |
Factors Influencing Customer’s Intention to Adopt Online Shopping: A Holistic Approach |
| title_fullStr |
Factors Influencing Customer’s Intention to Adopt Online Shopping: A Holistic Approach |
| title_full_unstemmed |
Factors Influencing Customer’s Intention to Adopt Online Shopping: A Holistic Approach |
| title_sort |
factors influencing customer’s intention to adopt online shopping: a holistic approach |
| publisher |
School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP) |
| publishDate |
2019 |
| url |
http://dspace.unimap.edu.my:80/xmlui/handle/123456789/58403 |
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1643805633335525376 |
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13.251813 |