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Factors Influencing Customer’s Intention to Adopt Online Shopping: A Holistic Approach

Link to publisher's homepage at http://ijbt.unimap.edu.my

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Bibliographic Details
Main Author: AKM Sharul, Islam
Other Authors: sharul.i@eastdelta.edu.bd
Format: Article
Language:English
Published: School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP) 2019
Subjects:
Conceptual framework
Consumer buying behavior
E-Commerce
Online shopping intention
Online Access:http://dspace.unimap.edu.my:80/xmlui/handle/123456789/58403
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spelling my.unimap-584032019-02-20T04:20:46Z Factors Influencing Customer’s Intention to Adopt Online Shopping: A Holistic Approach AKM Sharul, Islam sharul.i@eastdelta.edu.bd Conceptual framework Consumer buying behavior E-Commerce Online shopping intention Link to publisher's homepage at http://ijbt.unimap.edu.my Internet users in Bangladesh have increased rapidly over the last couple of years. Marketers are taking advantage of this trend by opening up online stores to attract customers to shop online. However, translating internet users to online shoppers is still a challenge for marketers. The objective of this paper is to review the existing literature in order to identify the various key individual factors that influence customer’s intention to shop online and propose an integrated model that will explain the customer’s intention to adopt online shopping. The key factors that were identified are cultural, social influence, demographics (gender, age, education, and income), motivation, perceived risk, trust, and attitude. This study will provide implication to researchers and professionals alike who intend to study consumer behavior in relation to the adoption of online shopping. 2019-02-20T04:20:46Z 2019-02-20T04:20:46Z 2019-02 Article International Journal of Business and Technopreneurship, vol.9(1), 2019, pages 57-66 2231-7090 2232-1543 (online) http://dspace.unimap.edu.my:80/xmlui/handle/123456789/58403 http://ijbt.unimap.edu.my en School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP)
institution Universiti Malaysia Perlis
building UniMAP Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Perlis
content_source UniMAP Library Digital Repository
url_provider http://dspace.unimap.edu.my/
language English
topic Conceptual framework
Consumer buying behavior
E-Commerce
Online shopping intention
spellingShingle Conceptual framework
Consumer buying behavior
E-Commerce
Online shopping intention
AKM Sharul, Islam
Factors Influencing Customer’s Intention to Adopt Online Shopping: A Holistic Approach
description Link to publisher's homepage at http://ijbt.unimap.edu.my
author2 sharul.i@eastdelta.edu.bd
author_facet sharul.i@eastdelta.edu.bd
AKM Sharul, Islam
format Article
author AKM Sharul, Islam
author_sort AKM Sharul, Islam
title Factors Influencing Customer’s Intention to Adopt Online Shopping: A Holistic Approach
title_short Factors Influencing Customer’s Intention to Adopt Online Shopping: A Holistic Approach
title_full Factors Influencing Customer’s Intention to Adopt Online Shopping: A Holistic Approach
title_fullStr Factors Influencing Customer’s Intention to Adopt Online Shopping: A Holistic Approach
title_full_unstemmed Factors Influencing Customer’s Intention to Adopt Online Shopping: A Holistic Approach
title_sort factors influencing customer’s intention to adopt online shopping: a holistic approach
publisher School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP)
publishDate 2019
url http://dspace.unimap.edu.my:80/xmlui/handle/123456789/58403
_version_ 1643805633335525376
score 13.18916

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