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An investigation on the cross cultural factors that regulate Malaysians in choosing international brands

Link to publisher's homepage at http://ijbt.unimap.edu.my

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Main Authors: Ojukwu, Chukwuemeka Joshua, Sulaiman, Sajilan, Obi, Onyeka Sabastine
Other Authors: ojcdesignz@gmail.com
Format: Article
Language:English
Published: School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP) 2016
Subjects:
Cross cultural factors
International brand
Malaysia ethnic groups
Online Access:http://dspace.unimap.edu.my:80/xmlui/handle/123456789/42282
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spelling my.unimap-422822018-07-24T03:01:13Z An investigation on the cross cultural factors that regulate Malaysians in choosing international brands Ojukwu, Chukwuemeka Joshua Sulaiman, Sajilan Obi, Onyeka Sabastine ojcdesignz@gmail.com drsuilaiman@unikl.edu.my sabasty@yahoo.com Cross cultural factors International brand Malaysia ethnic groups Link to publisher's homepage at http://ijbt.unimap.edu.my Nowadays buying, selling and modern technologies in Malaysia provide great opportunities for international brands to expand across different ethnic groups. Therefore, it is very important to know the cultural differences and their possible influence on the people’s behavior when choosing an international brand (Sian et al., 2010; Leo, 2005). The aim of this research is to investigate the cross cultural factors that regulate Malaysians in choosing international brand. The study is ethnographic in nature and aims to share a broad description of the experiences and perceptions of thirty three respondents. Data were collected from thirty three respondents using open-ended questions (unstructured interview). The information obtained from the open-ended questions was recorded into narratives. The method used to analyze the data was narrative analysis. The business owners and consumers with good knowledge in cross cultural factors and international brand were the respondents. The results show that power distance, masculinity, long term orientation and uncertainty avoidance are cross cultural factors that influence Malaysians in choosing international brands. 2016-07-20T01:17:17Z 2016-07-20T01:17:17Z 2016-02 Article International Journal of Business and Technopreneurship, vol.6 (1), 2016, pages 1-13 2231-7090 2232-1543 (online) http://dspace.unimap.edu.my:80/xmlui/handle/123456789/42282 http://ijbt.unimap.edu.my en School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP)
institution Universiti Malaysia Perlis
building UniMAP Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Perlis
content_source UniMAP Library Digital Repository
url_provider http://dspace.unimap.edu.my/
language English
topic Cross cultural factors
International brand
Malaysia ethnic groups
spellingShingle Cross cultural factors
International brand
Malaysia ethnic groups
Ojukwu, Chukwuemeka Joshua
Sulaiman, Sajilan
Obi, Onyeka Sabastine
An investigation on the cross cultural factors that regulate Malaysians in choosing international brands
description Link to publisher's homepage at http://ijbt.unimap.edu.my
author2 ojcdesignz@gmail.com
author_facet ojcdesignz@gmail.com
Ojukwu, Chukwuemeka Joshua
Sulaiman, Sajilan
Obi, Onyeka Sabastine
format Article
author Ojukwu, Chukwuemeka Joshua
Sulaiman, Sajilan
Obi, Onyeka Sabastine
author_sort Ojukwu, Chukwuemeka Joshua
title An investigation on the cross cultural factors that regulate Malaysians in choosing international brands
title_short An investigation on the cross cultural factors that regulate Malaysians in choosing international brands
title_full An investigation on the cross cultural factors that regulate Malaysians in choosing international brands
title_fullStr An investigation on the cross cultural factors that regulate Malaysians in choosing international brands
title_full_unstemmed An investigation on the cross cultural factors that regulate Malaysians in choosing international brands
title_sort investigation on the cross cultural factors that regulate malaysians in choosing international brands
publisher School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP)
publishDate 2016
url http://dspace.unimap.edu.my:80/xmlui/handle/123456789/42282
_version_ 1643804046144831488
score 13.211869

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