Description: An investigation on the cross cultural factors that regulate Malaysians in choosing international brands

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Bibliographic Details
Main Authors:	Ojukwu, Chukwuemeka Joshua, Sulaiman, Sajilan, Obi, Onyeka Sabastine
Other Authors:	ojcdesignz@gmail.com
Format:	Article
Language:	English
Published:	School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP) 2016
Subjects:	Cross cultural factors International brand Malaysia ethnic groups
Online Access:	http://dspace.unimap.edu.my:80/xmlui/handle/123456789/42282
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Summary:	Link to publisher's homepage at http://ijbt.unimap.edu.my