Factors affecting the success of social marketing: a case of Bangladesh

• Main Authors: Mohammad Solaiman, Mohd Suberi, Ab. Halim, Abdullah, Osman, MahamudulHasan
• Other Authors: [e-mail]
• Format: Article
• Language: English
• Published: School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP) 2015
• Subjects: Social marketing; Factors; Bangladesh
• Online Access: http://dspace.unimap.edu.my:80/xmlui/handle/123456789/40682

Link to publisher's homepage at http://ijbt.unimap.edu.my