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Factors affecting the success of social marketing: a case of Bangladesh

Link to publisher's homepage at http://ijbt.unimap.edu.my

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Main Authors: Mohammad Solaiman, Mohd Suberi, Ab. Halim, Abdullah, Osman, MahamudulHasan
Other Authors: solaimanmktgcou@yahoo.com
Format: Article
Language:English
Published: School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP) 2015
Subjects:
Social marketing
Factors
Bangladesh
Online Access:http://dspace.unimap.edu.my:80/xmlui/handle/123456789/40682
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id my.unimap-40682
record_format dspace
spelling my.unimap-406822016-07-21T02:07:44Z Factors affecting the success of social marketing: a case of Bangladesh Mohammad Solaiman Mohd Suberi, Ab. Halim Abdullah, Osman MahamudulHasan solaimanmktgcou@yahoo.com suberi@unimap.edu.my abdullahosman@unimap.edu.my tuhinjobs46@gmail.com Social marketing Factors Bangladesh Link to publisher's homepage at http://ijbt.unimap.edu.my Social marketing means exploiting the commercial marketing techniques to influence the behavior of the target audience. Government, non-profit institutions and private companies are engaged in a variety of social marketing projects in Bangladesh. Since the independence of Bangladeshi range of organizations are practicing social marketing techniques to solve social problems. This study attempts to find out the factors that are important for the success of social marketing in Bangladesh. The researchers have used factor analysis to decompose the variables into four meaningful factors and regression analysis to find out the effect of those variables on the success of social marketing. Results of the analysis show that benefit of the project, product, promotion and monitoring the implementation of the project are significantly and positively correlated with the success of social marketing. 2015-12-30T09:10:45Z 2015-12-30T09:10:45Z 2015-10 Article International Journal of Business and Technopreneurship, vol.5(3), 2015, pages 385-396 2231-7090 http://ijbt.unimap.edu.my http://dspace.unimap.edu.my:80/xmlui/handle/123456789/40682 en School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP)
institution Universiti Malaysia Perlis
building UniMAP Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Perlis
content_source UniMAP Library Digital Repository
url_provider http://dspace.unimap.edu.my/
language English
topic Social marketing
Factors
Bangladesh
spellingShingle Social marketing
Factors
Bangladesh
Mohammad Solaiman
Mohd Suberi, Ab. Halim
Abdullah, Osman
MahamudulHasan
Factors affecting the success of social marketing: a case of Bangladesh
description Link to publisher's homepage at http://ijbt.unimap.edu.my
author2 solaimanmktgcou@yahoo.com
author_facet solaimanmktgcou@yahoo.com
Mohammad Solaiman
Mohd Suberi, Ab. Halim
Abdullah, Osman
MahamudulHasan
format Article
author Mohammad Solaiman
Mohd Suberi, Ab. Halim
Abdullah, Osman
MahamudulHasan
author_sort Mohammad Solaiman
title Factors affecting the success of social marketing: a case of Bangladesh
title_short Factors affecting the success of social marketing: a case of Bangladesh
title_full Factors affecting the success of social marketing: a case of Bangladesh
title_fullStr Factors affecting the success of social marketing: a case of Bangladesh
title_full_unstemmed Factors affecting the success of social marketing: a case of Bangladesh
title_sort factors affecting the success of social marketing: a case of bangladesh
publisher School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP)
publishDate 2015
url http://dspace.unimap.edu.my:80/xmlui/handle/123456789/40682
_version_ 1643799455101616128
score 13.222552

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