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The cultural impact on international marketing strategy, with a special emphasis of Bangladesh perspective

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Main Author: Rashed, Al Karim
Format: Article
Language:English
Published: School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP) 2015
Subjects:
International marketing strategy
International business environment
Culture
Cultural elements
International vendors
Online Access:http://dspace.unimap.edu.my:80/xmlui/handle/123456789/40676
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spelling my.unimap-406762016-07-21T02:04:58Z The cultural impact on international marketing strategy, with a special emphasis of Bangladesh perspective Rashed, Al Karim International marketing strategy International business environment Culture Cultural elements International vendors Link to publisher's homepage at http://ijbt.unimap.edu.my The purpose of this paper is to examine on the one hand, the importance of the effect of cultural negotiating in an international marketing strategy. This side covers cultural elements such as language, religion, social factors, and how these impact on an international marketing strategy. On the other hand it covers on (Bangladesh side), how culture influences of marketing strategy, what is the main cultural business organization of Bangladesh, how they are doing their business following the cultural strategy and also Bangladesh business environment. The main purpose of this research paper is how culture impacts on an international marketing strategy. In addition, the study also provided insights into the process, as well as direction for progression of the research stream dealing with the behavioural aspect of the international marketing of any organization. The methodology demonstrates that a systematic approach was used in planning the investigation. Various key cultural factors are considered in international business strategy negotiation, with example and suggestions as how to these can be used to achieve success. The findings and analysis chapter presents the qualitative results of the research as outlined in the methodology. The conclusion presents a summary of the work and the conclusions drawn from it. It outlines the strengths and limitations of the study, together with suggested areas for further research. 2015-12-30T08:10:26Z 2015-12-30T08:10:26Z 2015-06 Article International Journal of Business and Technopreneurship, vol.5(2), 2015, pages 183-204 2231-7090 http://ijbt.unimap.edu.my http://dspace.unimap.edu.my:80/xmlui/handle/123456789/40676 en School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP)
institution Universiti Malaysia Perlis
building UniMAP Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Perlis
content_source UniMAP Library Digital Repository
url_provider http://dspace.unimap.edu.my/
language English
topic International marketing strategy
International business environment
Culture
Cultural elements
International vendors
spellingShingle International marketing strategy
International business environment
Culture
Cultural elements
International vendors
Rashed, Al Karim
The cultural impact on international marketing strategy, with a special emphasis of Bangladesh perspective
description Link to publisher's homepage at http://ijbt.unimap.edu.my
format Article
author Rashed, Al Karim
author_facet Rashed, Al Karim
author_sort Rashed, Al Karim
title The cultural impact on international marketing strategy, with a special emphasis of Bangladesh perspective
title_short The cultural impact on international marketing strategy, with a special emphasis of Bangladesh perspective
title_full The cultural impact on international marketing strategy, with a special emphasis of Bangladesh perspective
title_fullStr The cultural impact on international marketing strategy, with a special emphasis of Bangladesh perspective
title_full_unstemmed The cultural impact on international marketing strategy, with a special emphasis of Bangladesh perspective
title_sort cultural impact on international marketing strategy, with a special emphasis of bangladesh perspective
publisher School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP)
publishDate 2015
url http://dspace.unimap.edu.my:80/xmlui/handle/123456789/40676
_version_ 1643799453568598016
score 13.211869

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