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Green marketing: a marketing mix point of view

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Main Authors: Mohammad Solaiman, Abdullah, Osman, Mohd Suberi, Ab. Halim
Other Authors: solaimanmktgcou@yahoo.com
Format: Article
Language:English
Published: School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP) 2015
Subjects:
Green marketing
Environment
Marketing mix
Online Access:http://dspace.unimap.edu.my:80/xmlui/handle/123456789/40027
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spelling my.unimap-400272016-07-21T02:08:30Z Green marketing: a marketing mix point of view Mohammad Solaiman Abdullah, Osman Mohd Suberi, Ab. Halim solaimanmktgcou@yahoo.com abdullahosman@unimap.edu.my suberi@unimap.edu.my Green marketing Environment Marketing mix Link to publisher's homepage at http://ijbt.unimap.edu.my/ This paper tries to provide an overview of green marketing from marketing mix point of view. The aim of green marketing is to include environmental issues in the marketing efforts. The idea is that marketers provide consumers with better information about the green properties of the products offered and then they will include this information in their purchasing decisions. This will consequently push companies to produce products that are better from an environmental point of view. Consequently companies have executed various green marketing strategies to meet the demands of environmentally sensible customers as they are very much aware of what they are consuming. For this reason they demand such products that are environment friendly and organizations are bound to meet the requirements for their survival in today’s competitive market. Companies that use the extreme green strategy fully incorporate environmental issues and responsibility into their business strategies and address issues related to marketing mix for the environment. Strategic greening in one area may or may not be leveraged effectively in others. So, organizations must ensure that green marketing activities are assimilated holistically, especially if they are used in positioning or promotional activities. 2015-05-28T06:18:27Z 2015-05-28T06:18:27Z 2015-02 Article International Journal of Business and Technopreneurship, vol.5(1), 2015, pages 87-98 2231-7090 http://ijbt.unimap.edu.my/ http://dspace.unimap.edu.my:80/xmlui/handle/123456789/40027 en School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP)
institution Universiti Malaysia Perlis
building UniMAP Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Perlis
content_source UniMAP Library Digital Repository
url_provider http://dspace.unimap.edu.my/
language English
topic Green marketing
Environment
Marketing mix
spellingShingle Green marketing
Environment
Marketing mix
Mohammad Solaiman
Abdullah, Osman
Mohd Suberi, Ab. Halim
Green marketing: a marketing mix point of view
description Link to publisher's homepage at http://ijbt.unimap.edu.my/
author2 solaimanmktgcou@yahoo.com
author_facet solaimanmktgcou@yahoo.com
Mohammad Solaiman
Abdullah, Osman
Mohd Suberi, Ab. Halim
format Article
author Mohammad Solaiman
Abdullah, Osman
Mohd Suberi, Ab. Halim
author_sort Mohammad Solaiman
title Green marketing: a marketing mix point of view
title_short Green marketing: a marketing mix point of view
title_full Green marketing: a marketing mix point of view
title_fullStr Green marketing: a marketing mix point of view
title_full_unstemmed Green marketing: a marketing mix point of view
title_sort green marketing: a marketing mix point of view
publisher School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP)
publishDate 2015
url http://dspace.unimap.edu.my:80/xmlui/handle/123456789/40027
_version_ 1643799240828256256
score 13.214268

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