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A literature review on marketing information systems for managing customer value of hypermarket business in geographical marketplace

The 2nd International Conference on the Roles of Humanities and Social Science in Engineering (ICoHSE 2010) organized by Universiti Malaysia Perlis (UniMAP), 12th - 14th November 2010 at Bayview Beach Resort, Penang, Malaysia.

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Bibliographic Details
Main Authors: Abdul Manaf, Bohari, Ruslan, Rainis, Prof. Dr., Marimuthu, Malliga, Dr.
Other Authors: manafdr@uum.edu.my
Format: Working Paper
Language:English
Published: Universiti Malaysia Perlis (UniMAP) 2011
Subjects:
International Conference on the Roles of Humanities and Social Science in Engineering (ICoHSE 2010)
Marketing information systems
Customer value
Hypermarket customer
Online Access:http://dspace.unimap.edu.my/xmlui/handle/123456789/11776
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spelling my.unimap-117762011-05-11T04:08:49Z A literature review on marketing information systems for managing customer value of hypermarket business in geographical marketplace Abdul Manaf, Bohari Ruslan, Rainis, Prof. Dr. Marimuthu, Malliga, Dr. manafdr@uum.edu.my abdmanaf.bohari@yahoo.com rruslan@usm.my malliga@usm.my International Conference on the Roles of Humanities and Social Science in Engineering (ICoHSE 2010) Marketing information systems Customer value Hypermarket customer The 2nd International Conference on the Roles of Humanities and Social Science in Engineering (ICoHSE 2010) organized by Universiti Malaysia Perlis (UniMAP), 12th - 14th November 2010 at Bayview Beach Resort, Penang, Malaysia. Managing customer lifetime value in the geographical marketplace is one of the strategic needs and requirement for successfully of sustaining the business performance especially for large scale of business, includes hypermarket business. Specifically, capturing and managing the data of customer lifetime value of hypermarket are vital important for determine the most valuable customer’s to the hypermarket. Either in the global meltdown or even in stabilizes economy environments, managing lifetime value of customer can be done, regularly by utilizing marketing information system or MKIS. The adoption and or adaptation of MKIS is various part of departments is purposely for managing the customers data such as demographic data, purchasing record, sales and performance record, and so on. However, MKIS is not perfect enough for handling dynamics types of data regarding customers in the marketplace. To the best of knowledge, not surprisingly, MKIS have disadvantages of counting important variables of customer behaviour such as recency, frequency and monetary value of every single customer in the real marketplace. Most importantly, customers is a location problem and differs from one to another space, thus, MKIS is unable to handle such kind of problems. Thus, this paper is purposely for review’s MKIS methods and application issues, theoretically and practically, that would be affecting the future prospect of MKIS. Moreover, understanding MKIS issues on customer lifetime value is practically important to the Marketing Manager to educating them on understand the capabilities and constrains of MKIS methods. At the end, suggestion was made on how to improvise some aspects of MKIS for achieve better performance rather than before. 2011-05-11T04:08:49Z 2011-05-11T04:08:49Z 2010-11-12 Working Paper http://hdl.handle.net/123456789/11776 en Proceedings of the International Conference on the Roles of the Humanities and Social Sciences in Engineering (ICoHSE 2010) Universiti Malaysia Perlis (UniMAP) Centre for Communication Skills and Entrepreneurship
institution Universiti Malaysia Perlis
building UniMAP Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Perlis
content_source UniMAP Library Digital Repository
url_provider http://dspace.unimap.edu.my/
language English
topic International Conference on the Roles of Humanities and Social Science in Engineering (ICoHSE 2010)
Marketing information systems
Customer value
Hypermarket customer
spellingShingle International Conference on the Roles of Humanities and Social Science in Engineering (ICoHSE 2010)
Marketing information systems
Customer value
Hypermarket customer
Abdul Manaf, Bohari
Ruslan, Rainis, Prof. Dr.
Marimuthu, Malliga, Dr.
A literature review on marketing information systems for managing customer value of hypermarket business in geographical marketplace
description The 2nd International Conference on the Roles of Humanities and Social Science in Engineering (ICoHSE 2010) organized by Universiti Malaysia Perlis (UniMAP), 12th - 14th November 2010 at Bayview Beach Resort, Penang, Malaysia.
author2 manafdr@uum.edu.my
author_facet manafdr@uum.edu.my
Abdul Manaf, Bohari
Ruslan, Rainis, Prof. Dr.
Marimuthu, Malliga, Dr.
format Working Paper
author Abdul Manaf, Bohari
Ruslan, Rainis, Prof. Dr.
Marimuthu, Malliga, Dr.
author_sort Abdul Manaf, Bohari
title A literature review on marketing information systems for managing customer value of hypermarket business in geographical marketplace
title_short A literature review on marketing information systems for managing customer value of hypermarket business in geographical marketplace
title_full A literature review on marketing information systems for managing customer value of hypermarket business in geographical marketplace
title_fullStr A literature review on marketing information systems for managing customer value of hypermarket business in geographical marketplace
title_full_unstemmed A literature review on marketing information systems for managing customer value of hypermarket business in geographical marketplace
title_sort literature review on marketing information systems for managing customer value of hypermarket business in geographical marketplace
publisher Universiti Malaysia Perlis (UniMAP)
publishDate 2011
url http://dspace.unimap.edu.my/xmlui/handle/123456789/11776
_version_ 1643790238154227712
score 13.18916

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