Description: A literature review on marketing information systems for managing customer value of hypermarket business in geographical marketplace

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A literature review on marketing information systems for managing customer value of hypermarket business in geographical marketplace

The 2nd International Conference on the Roles of Humanities and Social Science in Engineering (ICoHSE 2010) organized by Universiti Malaysia Perlis (UniMAP), 12th - 14th November 2010 at Bayview Beach Resort, Penang, Malaysia.

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Bibliographic Details
Main Authors:	Abdul Manaf, Bohari, Ruslan, Rainis, Prof. Dr., Marimuthu, Malliga, Dr.
Other Authors:	manafdr@uum.edu.my
Format:	Working Paper
Language:	English
Published:	Universiti Malaysia Perlis (UniMAP) 2011
Subjects:	International Conference on the Roles of Humanities and Social Science in Engineering (ICoHSE 2010) Marketing information systems Customer value Hypermarket customer
Online Access:	http://dspace.unimap.edu.my/xmlui/handle/123456789/11776
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Description
Summary:	The 2nd International Conference on the Roles of Humanities and Social Science in Engineering (ICoHSE 2010) organized by Universiti Malaysia Perlis (UniMAP), 12th - 14th November 2010 at Bayview Beach Resort, Penang, Malaysia.