Green marketing and sustainable consumerism
The 2nd International Conference on the Roles of Humanities and Social Science in Engineering (ICoHSE 2010) organized by Universiti Malaysia Perlis (UniMAP), 12th - 14th November 2010 at Bayview Beach Resort, Penang, Malaysia.
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Universiti Malaysia Perlis (UniMAP)
2011
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| Online Access: | http://dspace.unimap.edu.my/xmlui/handle/123456789/11762 |
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my.unimap-117622011-05-11T01:38:53Z Green marketing and sustainable consumerism Ajith Kumar, D. J. Sundar, I, Dr. International Conference on the Roles of Humanities and Social Science in Engineering (ICoHSE 2010) Green marketing Green consumerisms Green products Green promotion Green labeling The 2nd International Conference on the Roles of Humanities and Social Science in Engineering (ICoHSE 2010) organized by Universiti Malaysia Perlis (UniMAP), 12th - 14th November 2010 at Bayview Beach Resort, Penang, Malaysia. Green marketing began in Europe in the early 1980s when certain products were found to be harmful to the earth's atmosphere. Consequently new types of products were created, called "green" products, that would cause less damage to the environment. The movement quickly caught on in the United States and has been growing steadily ever since. The development of ecologically safer products, recyclable and biodegradable packaging, energy-efficient operations, and better pollution controls are all aspects of green marketing. Green marketing has produced advances such as packages using recycled paper, phosphate-free detergents, refill containers for cleaning products, and bottles using less plastic. This paper deals with green marketing and it is very important in the context of unsustainable means of production and consumption of goods and services. It outlines the concept of sustainable consumption, green consumerism, green products, green promotion issues, green labelling¸ eco-sponsoring and eco-labelling. This paper narrates the importance of green marketing and sustainable consumerisms. KEY WORDS: Green marketing, green consumerisms, green products, green promotion and green labeling. 2011-05-11T01:38:53Z 2011-05-11T01:38:53Z 2010-11-12 Working Paper http://hdl.handle.net/123456789/11762 en Proceedings of the International Conference on the Roles of the Humanities and Social Sciences in Engineering (ICoHSE 2010) Universiti Malaysia Perlis (UniMAP) Centre for Communication Skills and Entrepreneurship |
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Malaysia |
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| language |
English |
| topic |
International Conference on the Roles of Humanities and Social Science in Engineering (ICoHSE 2010) Green marketing Green consumerisms Green products Green promotion Green labeling |
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International Conference on the Roles of Humanities and Social Science in Engineering (ICoHSE 2010) Green marketing Green consumerisms Green products Green promotion Green labeling Ajith Kumar, D. J. Sundar, I, Dr. Green marketing and sustainable consumerism |
| description |
The 2nd International Conference on the Roles of Humanities and Social Science in Engineering (ICoHSE 2010) organized by Universiti Malaysia Perlis (UniMAP), 12th - 14th November 2010 at Bayview Beach Resort, Penang, Malaysia. |
| format |
Working Paper |
| author |
Ajith Kumar, D. J. Sundar, I, Dr. |
| author_facet |
Ajith Kumar, D. J. Sundar, I, Dr. |
| author_sort |
Ajith Kumar, D. J. |
| title |
Green marketing and sustainable consumerism |
| title_short |
Green marketing and sustainable consumerism |
| title_full |
Green marketing and sustainable consumerism |
| title_fullStr |
Green marketing and sustainable consumerism |
| title_full_unstemmed |
Green marketing and sustainable consumerism |
| title_sort |
green marketing and sustainable consumerism |
| publisher |
Universiti Malaysia Perlis (UniMAP) |
| publishDate |
2011 |
| url |
http://dspace.unimap.edu.my/xmlui/handle/123456789/11762 |
| _version_ |
1643790234851213312 |
| score |
13.222552 |