The effect of attitude on mobile marketing acceptance in Malaysia: A conceptual framework

• Main Authors: Mohammad, Ismail, Razli, Che Razak, Assoc. Prof. Dr., Adam, Mat
• Other Authors: [e-mail]
• Format: Working Paper
• Language: English
• Published: Universiti Malaysia Perlis (UniMAP) 2011
• Subjects: International Conference on the Roles of Humanities and Social Science in Engineering (ICoHSE 2010); Mobile marketing acceptance; Attitude; Theory of reasoned action; Behavioural intention
• Online Access: http://dspace.unimap.edu.my/xmlui/handle/123456789/11546

The 2nd International Conference on the Roles of Humanities and Social Science in Engineering (ICoHSE 2010) organized by Universiti Malaysia Perlis (UniMAP), 12th - 14th November 2010 at Bayview Beach Resort, Penang, Malaysia.