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Can women own small business avail branding opportunity for market development?

The 2nd International Conference on the Roles of Humanities and Social Science in Engineering (ICoHSE 2010) organized by Universiti Malaysia Perlis (UniMAP), 12th - 14th November 2010 at Bayview Beach Resort, Penang, Malaysia.

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Bibliographic Details
Main Authors: M Sayeed, Alam, Md. Aminul, Islam, Noor Asliza, Abdul Rahman
Other Authors: sbl.dhk@gmail.com
Format: Working Paper
Language:English
Published: Universiti Malaysia Perlis (UniMAP) 2011
Subjects:
International Conference on the Roles of Humanities and Social Science in Engineering (ICoHSE 2010)
Women entrepreneur
Brand
Small business
Market development
Online Access:http://dspace.unimap.edu.my/xmlui/handle/123456789/11545
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id my.unimap-11545
record_format dspace
spelling my.unimap-115452011-04-09T08:18:22Z Can women own small business avail branding opportunity for market development? M Sayeed, Alam Md. Aminul, Islam Noor Asliza, Abdul Rahman sbl.dhk@gmail.com amin@unimap.edu.my asliza@unimap.edu.my International Conference on the Roles of Humanities and Social Science in Engineering (ICoHSE 2010) Women entrepreneur Brand Small business Market development The 2nd International Conference on the Roles of Humanities and Social Science in Engineering (ICoHSE 2010) organized by Universiti Malaysia Perlis (UniMAP), 12th - 14th November 2010 at Bayview Beach Resort, Penang, Malaysia. Women owned businesses are typically characterized by some unique set of features; smallness in size, low barrier of entry with less capital requirement, and hence yield slower growth and low returns. Most of the women entrepreneurs are driven towards the choice of entrepreneurship primarily motivated by their obligation to satisfy home maker roles. Therefore women entrepreneurship is found to be more of a result of family orientation than profit orientation. Women entrepreneurs are found to be less diversified with predominant presence in boutique and food industry. The characteristics of women owned businesses closely mimic to micro enterprise; such as: operated from own home, fewer than five employees. Because of size and slow growth financial institutions are not interested in funding them- one of the major problems of advancement for the women business owners. Size also hinders branding opportunity. As branding ensures reliability and consistency to the consumers mind, the author in this proposal attempts to test if branding opportunity exists for women owned small businesses and how branding can add to market development leading to business growth. 2011-04-09T08:18:22Z 2011-04-09T08:18:22Z 2010-11-12 Working Paper http://hdl.handle.net/123456789/11545 en Proceedings of the International Conference on the Roles of the Humanities and Social Sciences in Engineering (ICoHSE 2010) Universiti Malaysia Perlis (UniMAP) Centre for Communication Skills and Entrepreneurship
institution Universiti Malaysia Perlis
building UniMAP Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Perlis
content_source UniMAP Library Digital Repository
url_provider http://dspace.unimap.edu.my/
language English
topic International Conference on the Roles of Humanities and Social Science in Engineering (ICoHSE 2010)
Women entrepreneur
Brand
Small business
Market development
spellingShingle International Conference on the Roles of Humanities and Social Science in Engineering (ICoHSE 2010)
Women entrepreneur
Brand
Small business
Market development
M Sayeed, Alam
Md. Aminul, Islam
Noor Asliza, Abdul Rahman
Can women own small business avail branding opportunity for market development?
description The 2nd International Conference on the Roles of Humanities and Social Science in Engineering (ICoHSE 2010) organized by Universiti Malaysia Perlis (UniMAP), 12th - 14th November 2010 at Bayview Beach Resort, Penang, Malaysia.
author2 sbl.dhk@gmail.com
author_facet sbl.dhk@gmail.com
M Sayeed, Alam
Md. Aminul, Islam
Noor Asliza, Abdul Rahman
format Working Paper
author M Sayeed, Alam
Md. Aminul, Islam
Noor Asliza, Abdul Rahman
author_sort M Sayeed, Alam
title Can women own small business avail branding opportunity for market development?
title_short Can women own small business avail branding opportunity for market development?
title_full Can women own small business avail branding opportunity for market development?
title_fullStr Can women own small business avail branding opportunity for market development?
title_full_unstemmed Can women own small business avail branding opportunity for market development?
title_sort can women own small business avail branding opportunity for market development?
publisher Universiti Malaysia Perlis (UniMAP)
publishDate 2011
url http://dspace.unimap.edu.my/xmlui/handle/123456789/11545
_version_ 1643790195249643520
score 13.214268

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