Can women own small business avail branding opportunity for market development?

• Main Authors: M Sayeed, Alam, Md. Aminul, Islam, Noor Asliza, Abdul Rahman
• Other Authors: [e-mail]
• Format: Working Paper
• Language: English
• Published: Universiti Malaysia Perlis (UniMAP) 2011
• Subjects: International Conference on the Roles of Humanities and Social Science in Engineering (ICoHSE 2010); Women entrepreneur; Brand; Small business; Market development
• Online Access: http://dspace.unimap.edu.my/xmlui/handle/123456789/11545

The 2nd International Conference on the Roles of Humanities and Social Science in Engineering (ICoHSE 2010) organized by Universiti Malaysia Perlis (UniMAP), 12th - 14th November 2010 at Bayview Beach Resort, Penang, Malaysia.