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Consumer buying behavior: The Filipino style

The 2nd International Conference on the Roles of Humanities and Social Science in Engineering (ICoHSE 2010) organized by Universiti Malaysia Perlis (UniMAP), 12th - 14th November 2010 at Bayview Beach Resort, Penang, Malaysia.

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Bibliographic Details
Main Authors: Castillo, Fermin G., Assoc. Prof. Dr. Jr., Hernandez, Carmelita G., Assoc. Prof. Dr.
Other Authors: fgcastillojr@yahoo.com
Format: Working Paper
Language:English
Published: Universiti Malaysia Perlis (UniMAP) 2011
Subjects:
International Conference on the Roles of Humanities and Social Science in Engineering (ICoHSE 2010)
Consumer behavior
Filipino habits
Cultural differences
Buying habits
Online Access:http://dspace.unimap.edu.my/xmlui/handle/123456789/11531
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spelling my.unimap-115312012-09-19T00:36:15Z Consumer buying behavior: The Filipino style Castillo, Fermin G., Assoc. Prof. Dr. Jr. Hernandez, Carmelita G., Assoc. Prof. Dr. fgcastillojr@yahoo.com milletghernandez@yahoo.com International Conference on the Roles of Humanities and Social Science in Engineering (ICoHSE 2010) Consumer behavior Filipino habits Cultural differences Buying habits The 2nd International Conference on the Roles of Humanities and Social Science in Engineering (ICoHSE 2010) organized by Universiti Malaysia Perlis (UniMAP), 12th - 14th November 2010 at Bayview Beach Resort, Penang, Malaysia. The study of consumers helps firms and organizations enhance their marketing strategies and gain competitive advantages by understanding issues related to their buying behavior. This paper provides an overview of the consumer buying behavior in a Filipino style as a new perspective of marketing in cultural consumerism. The study of consumer behavior helps businesses and organizations to improve their current marketing strategies by applying new and unique selling proposition. Filipino style in terms of buying decisions presents a mixture of different cultures that surrounds their rich heritage. A unique culture which will showcase their buying attitudes towards existing strategies in today’s knowledge-globalized economy. 2011-04-09T05:01:08Z 2011-04-09T05:01:08Z 2010-11-12 Working Paper http://hdl.handle.net/123456789/11531 en Proceedings of the 2nd International Conference on the Roles of the Humanities and Social Sciences in Engineering (ICoHSE 2010) Universiti Malaysia Perlis (UniMAP) Centre for Communication Skills and Entrepreneurship
institution Universiti Malaysia Perlis
building UniMAP Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Perlis
content_source UniMAP Library Digital Repository
url_provider http://dspace.unimap.edu.my/
language English
topic International Conference on the Roles of Humanities and Social Science in Engineering (ICoHSE 2010)
Consumer behavior
Filipino habits
Cultural differences
Buying habits
spellingShingle International Conference on the Roles of Humanities and Social Science in Engineering (ICoHSE 2010)
Consumer behavior
Filipino habits
Cultural differences
Buying habits
Castillo, Fermin G., Assoc. Prof. Dr. Jr.
Hernandez, Carmelita G., Assoc. Prof. Dr.
Consumer buying behavior: The Filipino style
description The 2nd International Conference on the Roles of Humanities and Social Science in Engineering (ICoHSE 2010) organized by Universiti Malaysia Perlis (UniMAP), 12th - 14th November 2010 at Bayview Beach Resort, Penang, Malaysia.
author2 fgcastillojr@yahoo.com
author_facet fgcastillojr@yahoo.com
Castillo, Fermin G., Assoc. Prof. Dr. Jr.
Hernandez, Carmelita G., Assoc. Prof. Dr.
format Working Paper
author Castillo, Fermin G., Assoc. Prof. Dr. Jr.
Hernandez, Carmelita G., Assoc. Prof. Dr.
author_sort Castillo, Fermin G., Assoc. Prof. Dr. Jr.
title Consumer buying behavior: The Filipino style
title_short Consumer buying behavior: The Filipino style
title_full Consumer buying behavior: The Filipino style
title_fullStr Consumer buying behavior: The Filipino style
title_full_unstemmed Consumer buying behavior: The Filipino style
title_sort consumer buying behavior: the filipino style
publisher Universiti Malaysia Perlis (UniMAP)
publishDate 2011
url http://dspace.unimap.edu.my/xmlui/handle/123456789/11531
_version_ 1643790190262616064
score 13.160551

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