Building Awareness and Interest in Social Entrepreneurship School

• Main Author: Cordelia Mason
• Published: 2012
• Subjects: Social entrepreneurship; Classroom practise; affective factors; diary studies
• Online Access: http://ir.unikl.edu.my/jspui/handle/123456789/1045

This paper is a case study of how a lecturer in Universiti Kuala Lumpur uses reflective practices to build awareness and interest in social entrepreneurship among her students who are enrolled in the Bachelor of Business Administration majoring in Management and Entrepreneurship. As a classroom base...