Job satisfaction and service quality gap in public universities in the east coast of Malaysia

• Main Author: Wan Norhayati Mohamed
• Format: Thesis
• Language: English
• Published: Fakulti Pengurusan Ekonomi 2011
• Subjects: HF 5549.5 .J63 W3 2002; Wan Norhayati Mohamed; Tesis FPE 2002; Job analysis; Employee motivation; Job satisfaction; Employee attitude surveys
• Online Access: http://hdl.handle.net/123456789/1033

The increasing number of public and private university indicates that the competition in the higher education industry in Malaysia is becoming volatile. In order to compete effectively in the marketplace, an educational institution needs to differentiate itself from their competitors. Similar to ot...