Job satisfaction and service quality gap in public universities in the east coast of Malaysia
The increasing number of public and private university indicates that the competition in the higher education industry in Malaysia is becoming volatile. In order to compete effectively in the marketplace, an educational institution needs to differentiate itself from their competitors. Similar to ot...
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Fakulti Pengurusan Ekonomi
2011
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my.umt.ir-10332016-03-11T22:38:05Z Job satisfaction and service quality gap in public universities in the east coast of Malaysia Wan Norhayati Mohamed HF 5549.5 .J63 W3 2002 Wan Norhayati Mohamed Tesis FPE 2002 Job analysis Employee motivation Job satisfaction Employee attitude surveys The increasing number of public and private university indicates that the competition in the higher education industry in Malaysia is becoming volatile. In order to compete effectively in the marketplace, an educational institution needs to differentiate itself from their competitors. Similar to other firms in service sector, perhaps, the only way the higher education institutions can differentiate themselves from their competitors is through delivering high quality service. 2011-12-17T14:50:19Z 2011-12-17T14:50:19Z 2002-07 Thesis http://hdl.handle.net/123456789/1033 en ;HF 5549.5 .J63 W3 2002 application/pdf application/pdf Fakulti Pengurusan Ekonomi |
institution |
Universiti Malaysia Terengganu |
building |
Perpustakaan Sultanah Nur Zahirah |
collection |
Institutional Repository |
continent |
Asia |
country |
Malaysia |
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Universiti Malaysia Terengganu |
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UMT-IR |
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http://umt-ir.umt.edu.my:8080/ |
language |
English |
topic |
HF 5549.5 .J63 W3 2002 Wan Norhayati Mohamed Tesis FPE 2002 Job analysis Employee motivation Job satisfaction Employee attitude surveys |
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HF 5549.5 .J63 W3 2002 Wan Norhayati Mohamed Tesis FPE 2002 Job analysis Employee motivation Job satisfaction Employee attitude surveys Wan Norhayati Mohamed Job satisfaction and service quality gap in public universities in the east coast of Malaysia |
description |
The increasing number of public and private university indicates that the competition in the higher education industry in Malaysia is
becoming volatile. In order to compete effectively in the marketplace, an educational institution needs to differentiate itself from their competitors. Similar to other firms in service sector, perhaps, the only way the higher education institutions can differentiate themselves from their competitors is through delivering high quality service. |
format |
Thesis |
author |
Wan Norhayati Mohamed |
author_facet |
Wan Norhayati Mohamed |
author_sort |
Wan Norhayati Mohamed |
title |
Job satisfaction and service quality gap in public universities in the east coast of Malaysia |
title_short |
Job satisfaction and service quality gap in public universities in the east coast of Malaysia |
title_full |
Job satisfaction and service quality gap in public universities in the east coast of Malaysia |
title_fullStr |
Job satisfaction and service quality gap in public universities in the east coast of Malaysia |
title_full_unstemmed |
Job satisfaction and service quality gap in public universities in the east coast of Malaysia |
title_sort |
job satisfaction and service quality gap in public universities in the east coast of malaysia |
publisher |
Fakulti Pengurusan Ekonomi |
publishDate |
2011 |
url |
http://hdl.handle.net/123456789/1033 |
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1738395472159047680 |
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13.222552 |