Brand Authenticity: A 21-year bibliometric review and future outlook
Brand Authenticity plays a crucial role in marketing activities. Over the past two decades, considerable progress has been made in the academic research on Brand Authenticity. However, a more comprehensive investigation on this subject still needs to be done. This paper aims to conduct a literature...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
SAGE Publications
2024
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| Subjects: | |
| Online Access: | https://eprints.ums.edu.my/id/eprint/42720/1/FULL%20TEXT.pdf https://eprints.ums.edu.my/id/eprint/42720/ http://dx.doi.org/10.1177/21582440241268847 |
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