Pengurusan pemasaran dan kaedah perolehan drama televisyen di Radio Televisyen Malaysia (RTM)
Kajian ini menganalisis perkembangan dan perubahan pengurusan pemasaran dalam proses kaedah perolehan drama televisyen yang dikelolakan oleh stesen Radio Televisyen Malaysia atau RTM yang dimiliki oleh kerajaan. Kajian ini adalah meliputi kaedah pembekalan atau perolehan drama televisyen yang dilaks...
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Main Author: | Asrizah Jamil |
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Format: | Thesis |
Language: | English English |
Published: |
2015
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Subjects: | |
Online Access: | https://eprints.ums.edu.my/id/eprint/42588/1/24%20PAGES.pdf https://eprints.ums.edu.my/id/eprint/42588/2/FULLTEXT.pdf https://eprints.ums.edu.my/id/eprint/42588/ |
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