A Pilot Study on the Opportunities and Challenges among SME Tourism in the Heritage Food Industry in Kota Kinabalu, Sabah

• Main Authors: Putriku Nuraishah Khairanni Asby, Adilah Md Ramli, Kamarul Mizal Marzuki, Teuku Afrizal Teuku Anuar
• Format: Proceedings
• Language: English; English
• Published: Association of Malaysian Environment-Behaviour Researchers 2024
• Subjects: G154.9-155.8 Travel and state. Tourism; HD1401-2210 Agriculture
• Online Access: https://eprints.ums.edu.my/id/eprint/39037/1/ABSTRACT.pdf; https://eprints.ums.edu.my/id/eprint/39037/2/FULL%20TEXT.pdf; https://eprints.ums.edu.my/id/eprint/39037/; https://ebpj.e-iph.co.uk/index.php/EBProceedings/article/view/5652

Study based on small and medium entrepreneurs (SME) shows that tourism has increased since 2019. However, the involvement of Tourism SMEs in the food heritage industry still needs to be improved. A qualitative research design was proposed to investigate the matter, and a pilot study was initiated. T...