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A Pilot Study on the Opportunities and Challenges among SME Tourism in the Heritage Food Industry in Kota Kinabalu, Sabah

Study based on small and medium entrepreneurs (SME) shows that tourism has increased since 2019. However, the involvement of Tourism SMEs in the food heritage industry still needs to be improved. A qualitative research design was proposed to investigate the matter, and a pilot study was initiated. T...

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Bibliographic Details
Main Authors: Putriku Nuraishah Khairanni Asby, Adilah Md Ramli, Kamarul Mizal Marzuki, Teuku Afrizal Teuku Anuar
Format: Proceedings
Language:English
English
Published: Association of Malaysian Environment-Behaviour Researchers 2024
Subjects:
G154.9-155.8 Travel and state. Tourism
HD1401-2210 Agriculture
Online Access:https://eprints.ums.edu.my/id/eprint/39037/1/ABSTRACT.pdf
https://eprints.ums.edu.my/id/eprint/39037/2/FULL%20TEXT.pdf
https://eprints.ums.edu.my/id/eprint/39037/
https://ebpj.e-iph.co.uk/index.php/EBProceedings/article/view/5652
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Internet

https://eprints.ums.edu.my/id/eprint/39037/1/ABSTRACT.pdf
https://eprints.ums.edu.my/id/eprint/39037/2/FULL%20TEXT.pdf
https://eprints.ums.edu.my/id/eprint/39037/
https://ebpj.e-iph.co.uk/index.php/EBProceedings/article/view/5652

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