The impact of advertising expenditure on the performance of Islamic banks in Malaysia

This paper investigates the impact of advertising expenditure on the performance of Islamic banks in Malaysia. A static panel data employed to analyse the data gathered from each Islamic banks annual report over the period of 2008 to 2021. The finding reveals that advertising expenditure (InADT) has...

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Bibliographic Details
Main Authors: Maisyarah Stapah @ Salleh, Nizam Ahmat, Caroline Rosie Jeffrey Nasah
Format: Article
Language:English
English
Published: Labuan Faculty of International Finance, Universiti Malaysia Sabah 2023
Subjects:
Online Access:https://eprints.ums.edu.my/id/eprint/38775/1/ABSTRACT.pdf
https://eprints.ums.edu.my/id/eprint/38775/2/FULL%20TEXT.pdf
https://eprints.ums.edu.my/id/eprint/38775/
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