The role of diffusion of innovation theory towards the adoption of halal meat supply chain

• 主要な著者: Ghulam Qader, Zubair Ali Shahid, Muhammad Junaid, Imran Mehboob Shaikh, Muhamamd Asif Qureshi
• フォーマット: 論文
• 言語: English; English
• 出版事項: Emerald Group Publishing Limited 2022
• 主題: HD9000-9495 Agricultural industries
• オンライン･アクセス: https://eprints.ums.edu.my/id/eprint/38357/1/ABSTRACT.pdf; https://eprints.ums.edu.my/id/eprint/38357/2/FULLTEXT.pdf; https://eprints.ums.edu.my/id/eprint/38357/

This paper aims to examine the factors that drive the exporter’s influence toward halal meat supply chain adoption by encompassing the diffusion of innovation (DOI) theory in the context of Pakistan. Using DOI as an underpinning theory, this study evaluates halal supply chain adoption by collecting...