The role of diffusion of innovation theory towards the adoption of halal meat supply chain

• المؤلفون الرئيسيون: Ghulam Qader, Zubair Ali Shahid, Muhammad Junaid, Imran Mehboob Shaikh, Muhamamd Asif Qureshi
• التنسيق: مقال
• اللغة: English; English
• منشور في: Emerald Group Publishing Limited 2022
• الموضوعات: HD9000-9495 Agricultural industries
• الوصول للمادة أونلاين: https://eprints.ums.edu.my/id/eprint/38357/1/ABSTRACT.pdf; https://eprints.ums.edu.my/id/eprint/38357/2/FULLTEXT.pdf; https://eprints.ums.edu.my/id/eprint/38357/

This paper aims to examine the factors that drive the exporter’s influence toward halal meat supply chain adoption by encompassing the diffusion of innovation (DOI) theory in the context of Pakistan. Using DOI as an underpinning theory, this study evaluates halal supply chain adoption by collecting...