Determining factors related to Artificial Intelligence (AI) adoption among Malaysia’s small and medium-sized businesses

• Main Authors: Suddin Lada, Brahim Chekima, Mohd Rahimie Abdul Karim, Noor Fzlinda Fabeil, Mat Salleh Ayub, Sharifah Milda Amirul, Rudy Ansar, Mohamed Bouteraa, Lim Ming Fook, Hafizah Omar Zaki
• Format: Article
• Language: English; English
• Published: Sciencedirect 2023
• Subjects: HF5410-5417.5 Marketing. Distribution of products; T59-59.2 Standardization
• Online Access: https://eprints.ums.edu.my/id/eprint/37986/1/ABSTRACT.pdf; https://eprints.ums.edu.my/id/eprint/37986/2/FULL%20TEXT.pdf; https://eprints.ums.edu.my/id/eprint/37986/; https://doi.org/10.1016/j.joitmc.2023.100144

The purpose of the study is to examine the relationship between Competitive Pressure (CP), Top Management Commitment (TMC), Employee Adaptability (EA), External Support (ES), Organization Readiness (OR) and Artificial Intelligence Adoption (AIA) among SMES operating in Sabah, Malaysia. By employing...