Factors affecting the selection of Kadazandusun ethnic foods among students of Universiti Malaysia Sabah, Malaysia
Ethnic food refers to food originating from a specific ethnic group. The study identifies the knowledge and factors in Kadazandusun ethnic food selection among students at the Universiti Malaysia Sabah (UMS). A total of 410 students from Universiti Malaysia Sabah were recruited as respondents throug...
Saved in:
Main Authors: | , , , |
---|---|
Format: | Article |
Language: | English English |
Published: |
Hasanuddin University, Faculty of Law
2023
|
Subjects: | |
Online Access: | https://eprints.ums.edu.my/id/eprint/36798/1/ABSTRACT.pdf https://eprints.ums.edu.my/id/eprint/36798/2/FULLTEXT.pdf https://eprints.ums.edu.my/id/eprint/36798/ https://doi.org/10.20956/canrea.v6i1.923 |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
id |
my.ums.eprints.36798 |
---|---|
record_format |
eprints |
spelling |
my.ums.eprints.367982023-09-14T02:05:13Z https://eprints.ums.edu.my/id/eprint/36798/ Factors affecting the selection of Kadazandusun ethnic foods among students of Universiti Malaysia Sabah, Malaysia Adilah Md Ramli Dg Khairunisa Ahmad Sapawi Shalawati Ibrahim Saw Chin Weon DS597.33-597.34 Sabah. British North Borneo TX341-641 Nutrition. Foods and food supply Ethnic food refers to food originating from a specific ethnic group. The study identifies the knowledge and factors in Kadazandusun ethnic food selection among students at the Universiti Malaysia Sabah (UMS). A total of 410 students from Universiti Malaysia Sabah were recruited as respondents through the snowball method. This quantitative study used questionnaires to collect data. The closed-ended questionnaire has four parts: demographics, knowledge, factors affecting food selection, and Kadazandusun ethnic food consumption intention. Data were analyzed using descriptive statistics and presented as frequencies, percentages, and mean values to address the study aims. In this study, 46.8% of the respondents had low knowledge (scale of 0–50) about Kadazandusun ethnic food. As factors that influence food selection, the health factor with an average value of x= 3.39 ± 1.095 received a neutral response toward agreeing compared with the convenience factor (x= 3.17 ± 1.086), taste/sense of food (x= 3.12 ± 1.170), price (x= 3.17 ± 1.134), and habit (x= 2.55 ± 1.164). Therefore, awareness and ethnic food selection factors among students are still low. A mechanism that can promote ethnic food, especially among IPTA students, for sustainability, information dissemination, and consumption of traditional ethnic food, is needed so that it does not disappear. Hasanuddin University, Faculty of Law 2023-06-26 Article NonPeerReviewed text en https://eprints.ums.edu.my/id/eprint/36798/1/ABSTRACT.pdf text en https://eprints.ums.edu.my/id/eprint/36798/2/FULLTEXT.pdf Adilah Md Ramli and Dg Khairunisa Ahmad Sapawi and Shalawati Ibrahim and Saw Chin Weon (2023) Factors affecting the selection of Kadazandusun ethnic foods among students of Universiti Malaysia Sabah, Malaysia. Canrea Journal Food Technology Nutritions and Culinary Journal, 6. pp. 31-41. https://doi.org/10.20956/canrea.v6i1.923 |
institution |
Universiti Malaysia Sabah |
building |
UMS Library |
collection |
Institutional Repository |
continent |
Asia |
country |
Malaysia |
content_provider |
Universiti Malaysia Sabah |
content_source |
UMS Institutional Repository |
url_provider |
http://eprints.ums.edu.my/ |
language |
English English |
topic |
DS597.33-597.34 Sabah. British North Borneo TX341-641 Nutrition. Foods and food supply |
spellingShingle |
DS597.33-597.34 Sabah. British North Borneo TX341-641 Nutrition. Foods and food supply Adilah Md Ramli Dg Khairunisa Ahmad Sapawi Shalawati Ibrahim Saw Chin Weon Factors affecting the selection of Kadazandusun ethnic foods among students of Universiti Malaysia Sabah, Malaysia |
description |
Ethnic food refers to food originating from a specific ethnic group. The study identifies the knowledge and factors in Kadazandusun ethnic food selection among students at the Universiti Malaysia Sabah (UMS). A total of 410 students from Universiti Malaysia Sabah were recruited as respondents through the snowball method. This quantitative study used questionnaires to collect data. The closed-ended questionnaire has four parts: demographics, knowledge, factors affecting food selection, and Kadazandusun ethnic food consumption intention. Data were analyzed using descriptive statistics and presented as frequencies, percentages, and mean values to address the study aims. In this study, 46.8% of the respondents had low knowledge (scale of 0–50) about Kadazandusun ethnic food. As factors that influence food selection, the health factor with an average value of x= 3.39 ± 1.095 received a neutral response toward agreeing compared with the convenience factor (x= 3.17 ± 1.086), taste/sense of food (x= 3.12 ± 1.170), price (x= 3.17 ± 1.134), and habit (x= 2.55 ± 1.164). Therefore, awareness and ethnic food selection factors among students are still low. A mechanism that can promote ethnic food, especially among IPTA students, for sustainability, information dissemination, and consumption of traditional ethnic food, is needed so that it does not disappear. |
format |
Article |
author |
Adilah Md Ramli Dg Khairunisa Ahmad Sapawi Shalawati Ibrahim Saw Chin Weon |
author_facet |
Adilah Md Ramli Dg Khairunisa Ahmad Sapawi Shalawati Ibrahim Saw Chin Weon |
author_sort |
Adilah Md Ramli |
title |
Factors affecting the selection of Kadazandusun ethnic foods among students of Universiti Malaysia Sabah, Malaysia |
title_short |
Factors affecting the selection of Kadazandusun ethnic foods among students of Universiti Malaysia Sabah, Malaysia |
title_full |
Factors affecting the selection of Kadazandusun ethnic foods among students of Universiti Malaysia Sabah, Malaysia |
title_fullStr |
Factors affecting the selection of Kadazandusun ethnic foods among students of Universiti Malaysia Sabah, Malaysia |
title_full_unstemmed |
Factors affecting the selection of Kadazandusun ethnic foods among students of Universiti Malaysia Sabah, Malaysia |
title_sort |
factors affecting the selection of kadazandusun ethnic foods among students of universiti malaysia sabah, malaysia |
publisher |
Hasanuddin University, Faculty of Law |
publishDate |
2023 |
url |
https://eprints.ums.edu.my/id/eprint/36798/1/ABSTRACT.pdf https://eprints.ums.edu.my/id/eprint/36798/2/FULLTEXT.pdf https://eprints.ums.edu.my/id/eprint/36798/ https://doi.org/10.20956/canrea.v6i1.923 |
_version_ |
1778162799427452928 |
score |
13.209306 |