Perceived value and customer satisfaction of smartphone Brand among youth: the moderating effect of gender

• المؤلفون الرئيسيون: Stephen Laison Sondoh Jr., Lim Ming Fook, Geoffrey Harvey Tanakinjal, Wong Ling Chai
• التنسيق: مقال
• اللغة: English; English
• منشور في: UMS 2020
• الموضوعات: HF5549-5549.5 Personnel management. Employment management; LB2341-2341.95 Supervision and administration. Business management
• الوصول للمادة أونلاين: https://eprints.ums.edu.my/id/eprint/36780/1/ABSTRACT.pdf; https://eprints.ums.edu.my/id/eprint/36780/2/FULL%20TEXT.pdf; https://eprints.ums.edu.my/id/eprint/36780/; https://doi.org/10.51200/mjbe.vi.2564

Advances in technology have made mobile phones develop into smartphones. It is undeniable that the smartphone has brought many benefits to users and has become an indispensable part of our daily work. This situation reflects the consumer nowadays hard to ignore the value of the smartphone. Hence, sm...